SarcMark

A new punctuation mark to indicate sarcasm.

The Michigan-based company Sarcasm Inc. has invented the SarcMark to ensure that sarcasm no longer goes unpunctuated.

In an irreverent article for The Guardian, Tom Meltzer observed:

Although strangers to the mark might mistake it for a squiggle with a dot inside, the “SarcMark” will soon be turning up in our inboxes every day. The question that will baffle future generations is how we managed to live without it for so long. …

The real breakthrough of Sarcasm, Inc is the realisation that, despite having used sarcasm and irony in the written word for hundreds of years, humans are simply too stupid to consistently recognise when someone has said the opposite of what they mean. The SarcMarksolves that problem, and you can download it as a font for the reasonable price of $1.99 (£1.20). Our prayers are answered.

Update | Josh Greenman of The New York Daily News has directed our attention to his cease and desist claim regarding this novel punctuation.